Scientific Insight into influence

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Narov's Suggestbility Insight

Evidence-based analysis of how individuals and groups respond to influence, revealing patterns of receptivity that helps communicate more effectively and efficiently.

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Narov suggestibility influence index
  • Narov suggestibility influence index
Narov Influence Index

Narov Influence Index
€39.999,00 EUR
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Influence Friction Audit

Designed to help you identify where influence breaks down across your communication, decision, or engagement pathways.

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Narov Suggestibility Scale

Interactive psychological assessment

This test measures two types of suggestibility: Yield (accepting misleading information) and Shift (changing answers under pressure). You'll read a story, answer questions twice, and receive scores for both dimensions plus a total suggestibility score.

Anna woke up on a typical Tuesday morning and decided to take a walk before starting her day. She left her apartment and headed toward the nearby park. As she walked down the street, she noticed an elderly man sitting on a bench reading a newspaper. Anna continued walking, passing by a small coffee shop that had just opened for the day. The aroma of freshly brewed coffee filled the air. She walked for about fifteen minutes, observing the neighborhood coming to life. When she reached the park, she walked through the main pathway, taking in the fresh morning air. After spending some time walking through the park, she decided it was time to head back home and start her work for the day.

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Your Results

0
Detailed Analysis
Yield Score (GSS1) 0
Shift Score (GSS2) 0
Total Suggestibility 0

Narov

Making Influence Measurable

Customer influence index

Understand how different customer segments respond to marketing and make purchasing decisions

Influence Score

Adjust to see customer behavior insights

50

Influence Index

0 25 50 75 100

Medium influence

Balanced customers who evaluate options carefully before purchasing.

Conversion rate

3.5%

Avg. decision time

3-5 days

Business impact & strategy

📊

Marketing

Use social proof and testimonials

💰

Pricing

Offer comparison tools

🎯

Messaging

Balance emotion and logic

Low influence

Score: 0-33

Independent decision-makers who research extensively and resist marketing pressure. Require detailed product information and rational arguments.

Medium influence

Score: 34-66

Balanced buyers who consider recommendations but verify claims. Respond well to social proof combined with factual information.

High influence

Score: 67-100

Highly receptive to recommendations, testimonials, and influencer marketing. Quick decision-makers who trust brand messaging and social validation.